Vitiva Launches Potent ORAC Ingredient for Clear Hot Filled Beverages

Vitiva will launch AquaROX® 10, a unique and natural water-soluble rosemary extract for clear, hot filled beverages at the IFT show, Anaheim, California, on June 7th. AquaROX® 10 is suitable for clear, hot filled beverages, as it maintains its ORAC activity even at high processing temperatures.

Traditional rosemary extracts that are available on the market are not suitable for beverage applications due to the undesirable taste, flavor and color they add to the final product. AquaROX® 10 has a bland taste and natural color, making it ideal for beverage applications.

“AquaROX® 10 is by far a breakthrough antioxidant ingredient for a wide range of beverage applications including clear and hot filled beverages,” explains Ohad Cohen, CEO of Vitiva. “This high potent ORAC ingredient can help beverage manufacturers in creating a tasty and healthy drink without any technical obstacles.”

AquaROX® 10 is standardized to 10% rosmarinic acid, doesn’t affect organoleptic characteristics of the beverage, is heat stable and can easily replace green tea in beverage applications. Among various plant phenolics, rosmarinic acid is an important caffeoyl ester with proven medicinal properties and well-characterized physiological functions.
Rosmarinic acid is found in substantial quantities in the Labiatae family and its medicinal uses can be found in several cultures.

The pharmacological properties of rosmarinic acid include antioxidant, antibacterial, antiviral, and anti-inflammatory. These properties make rosmarinic acid ideal for food, cosmetic and pharmaceutical applications.

“Thanks to the skin and hair health benefits of rosmarinic acid, AquaROX® 10 can also be added to beauty drinks,” notes Cohen.

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX®, INOLENS®, AquaRox® and SyneROX® products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

Visit us at the iFT booth no. 727

For more information please contact:
Dushka Dimitrijevic
Product Manageress
Tel: +386 2 1788 87 38 Fax: +386 2 788 87 31
E-mail: [email protected] Website:

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