ZenSoy Introduces New Soy on the Go(TM)

SOUTH HACKENSACK, N.J., Feb 14, 2007 /PRNewswire via COMTEX/ -- As part of the global trend towards getting better nutrition from the foods you already enjoy, ZenSoy has taken a major step in transforming the soy milk category. The company today announced its Soy on the Go(TM) line of healthy milks, offering a nutritional power punch of omega-3 fatty acid and heart-healthy soy in convenient single servings. Made from whole, organic soybeans, the new milk is shelf stable, 100 percent vegan, free of genetically modified ingredients, certified kosher and certified organic by the USDA.

Developed by ZenSoy to offer a next-generation milk that children will enjoy as much as adults, Soy on the Go(TM) is available in chocolate, vanilla and cappuccino flavors. The milk is also an excellent source of omega-3 DHA, an important polyunsaturated fat lacking in typical American diets.(1) Each 8.25 oz serving offers 32 mgs of life'sDHA(TM), a vegetarian source of DHA derived from algae oil.

"Research supporting the many anti-aging benefits of soy is already here. Now, we know that omega-3s are an important nutrient we don't get enough of but should, especially to support brain health throughout life," said Elizabeth Somer, registered dietitian, editor of Nutrition Alert and author of nine nutrition books, including Age-Proof Your Body. "Increasing your intake of DHA with a fortified soy milk such as Soy on the Go(TM) makes a lot of sense, as it allows you to get the benefits of DHA, healthy soy protein, calcium and vitamin D, all in one."

Not only is soymilk full of low-fat protein, but it is heart-healthy too, as the isoflavones in soy protein have been linked to the reduced risk of coronary heart disease. Studies also link the consumption of soy with fighting obesity, a prevailing issue facing a growing number of U.S. children and adolescents. Leading health experts recommend consuming more soy protein because it can work to help raise the good (HDL) cholesterol levels, and decrease the bad (LDL).
"In speaking with customers, we saw a need to break down consumer barriers to the soy category as a whole in terms of packaging, portability and taste," said Bruce Goria, director of marketing for ZenSoy. "There's nothing on the market like Soy on the Go(TM) -- it can be stocked, stored and easily transported for kids' lunches, trips, and really anyone who's always on-the-go but still wants to get all the benefits of a healthier milk."

Shelf stable for about nine months from its packaging date, Soy on the Go(TM) retails for approximately $1.39. Soy on the Go(TM) is available nationally in natural food stores as well as select supermarket chains such as Giant Eagle, Kings, D'Agostino, ShopRite, Food Emporium, Gristedes, FoodTown, and Key Food.

Life'sDHA(TM) is a vegetarian source of DHA (docosahexaenoic acid) omega-3, a long chain omega-3 fatty acid that supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA in the diet. Several recent scientific reviews have noted the importance of DHA in proper brain and eye function, as well as its potential role in decreasing the prevalence of several neurological disorders, including Alzheimer's disease. Yet despite its importance, natural food sources of DHA are limited causing Americans to have among the lowest dietary intakes of omega-3 DHA in the world.

About ZenSoy
ZenSoy is a leader in marketing high quality, great-tasting organic soy foods that are also wholesome and nutritious. The company's commitment to innovation and great taste brought its Chocolate Soy Pudding to the No. 1 spot in the entire dessert/pudding category (including both dairy and soy products). An affiliate of Elmhurst Dairy, New York City's largest milk supplier and a privately owned family company for more than 80 years, ZenSoy takes a long-term approach to its products and company in order to stay progressive and innovative and be true to its employees and to the environment. The company is proud to support charitable organizations such as those involved in wildlife conservation. For more information, visit www.ZenSoy.com.

(1) While the FDA does not have a regulation establishing a recommended
daily intake for DHA, the agency has not objected to the use of 160mg
as a daily value for DHA for children over four and adults.

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