Click here to view empty data chart framework
Data fields for each of NBJ's 5 consumer classifications include:
*Population
*Percentage of Adult US Population
*Number of Purchases per Month
*Dollars Spent per Month
*Annual Total Purchases
*Percentage of Total Purchases
Chart 48 provides consumer usage and spending patterns for the U.S. herb & botanical market and will help any executive trying to better understand the behaviors of herb consumers.