Coming Clean

Coming Clean

The challenges and opportunities of the clean-label movement

It would be easy to dismiss the term “clean label” as another version of “natural”—a toothless attempt to create a concrete definition for food and supplement labels. After all, “clean” is subjective, and even “label” shifts around depending on whom you ask; for some, it’s the front of package, for others, the ingredient list. Author and food industry gadfly Marion Nestle sees “clean label” as bit of an oxymoron: “A

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email info@nutritionbusiness.com for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.