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Coming Clean

Coming Clean
The challenges and opportunities of the clean-label movement

It would be easy to dismiss the term “clean label” as another version of “natural”—a toothless attempt to create a concrete definition for food and supplement labels. After all, “clean” is subjective, and even “label” shifts around depending on whom you ask; for some, it’s the front of package, for others, the ingredient list. Author and food industry gadfly Marion Nestle sees “clean label” as bit of an oxymoron: “A

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