Stephen Lukawski, director of business development and sales for Fruit d'Or, has announced that the cranberry supplier, in conjunction with Complete Phytochemical Solutions, is sponsoring the upcoming featured panel discussion about adulteration, during Ingredient Marketplace, held in Orlando.
The panel discussion, "Adulteration & Your Role in Delivering Value to Consumers: Quality, Safety & Efficacy," will be held on Wednesday, April 8, from 9 to 10:30 a.m. This important topic will be led by Mark Blumenthal, founder and executive director of the American Botanical Council; Dan Dwyer, managing partner of Kleinfeld, Kaplan and Becker LLP; and Steve Mister, president and CEO of the Council for Responsible Nutrition.
"We at Fruit d'Or believe this is one of the most important conversations the industry needs to have, and to continue to work diligently to eradicate all possibilities of adulteration of naturally derived ingredients," Lukawski states. "Sponsoring this imperative discussion panel showcases our commitment to being an integral part of the solution, and to lead through example."
Lukawski adds that the panel description asks questions that require complete attention by all industry members: "What is your role in ensuring a secure supply chain that ultimately delivers products to consumers that are free of adulterants, meeting their promise of quality, safety and efficacy? The recent actions by the New York attorney general calling into question the authenticity of herbal extracts and products sold at several major retailers, as well as requesting quality data from their manufacturers, is causing huge impacts for the industry. Experts, even some who have been critical of the supplement industry, have come forward challenging the New York attorney general’s testing methods, conclusions and continued press for information in areas regulated by FDA."
He continues: "As the story continues to evolve, industry must question what is the long term impact of this firestorm for consumer confidence and sales of dietary supplements? What can be done to mitigate the damage or even turn things around and correct the damage? And on a larger note, what can industry do to address any quality/efficacy/adulteration problems that do exist (even if this situation does not prove to be one of them)?"
Earlier this year, Christian Krueger of Complete Phytochemical Solutions composed a treatise outlining how to thwart misidentification and adulteration in cranberry materials; "Three Pillars Needed to Strengthen the Cranberry Industry" details why the principles and practices of authenticity, standardization and efficacy are inseparable, and why all three must exist wholly to ensure that final cranberry products deliver absolute viability as claimed on the label to the consumer.
In his article, Krueger mentions the forward-thinking and responsible industry players, such as Fruit d’Or Nutraceuticals, are already doing their due diligence. By first understanding the fingerprints of their raw ingredients, they are designing appropriate studies that link composition to outcome. More specifically, these studies are linking the specific and unique structures of cranberry components, such as PACs, to their mechanism of action in biologic systems.
"With research specialists such as Dr. Krueger working on finding ways to thwart adulteration in a variety of naturally derived materials," says Lukawski, "we are encouraged that we will find a solution to ensure consumers consistently obtain what they spend their hard-earned money on, so that they can trust they are taking care of their health."