Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

March 31, 2016

2 Min Read
5@5: Sugar's rebirth, the cost of vanilla and the $700 juice machine Silicon Valley loves

A $700 juice box for the kitchen that caught Silicon Valley’s eye

In recent years, venture capitalists have funded all manner of improbable ideas. An app that lets random people call and wake you up. A bathroom scale that posts your weight on Twitter. And then there is Doug Evans’s brainchild. With no experience running tech companies and a bungled juice-bar chain under his belt, he has extracted a remarkable $120 million in investments from Silicon Valley titans, including Google Ventures and Kleiner Perkins Caufield & Byers, and big companies like Campbell Soup. Read more at The New York Times...

 

Soft-Drink makers have new secret ingredient: Sugar!

Soft-drink makers have a new way to pitch their sweet beverages: They contain sugar. Read more at The Wall Street Journal...

Amazon widens its push-button e-commerce horizons

The Dash Button is no joke. On Thursday, Amazon said it was expanding the program from the nearly 30 brands whose products have been available for ordering through the devices to more than 100. Read more at The New York Times...

 

Food porn psychology: New study reveals Instagramming your food makes it taste better

Turns out, all those people obsessed with taking snapshots of their food are actually on to something. A series of new studies have revealed the act of photographing food can actually make it taste better. Read more at Digital Trends...

 

Why booming demand is making vanilla taste worse

After concluding last year that people and the environment benefited from lower meat consumption, the Netherlands Nutrition Centre said this week that people should eat only two servings of meat per week. The U.K. also recently recommended less red and processed meat in diets. Read more at Bloomberg...

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