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All growing companies face cash gaps. Here’s how to approach them

“How you finance your business is a choice,” says Krista Morgan, cofounder and CEO of P2Binvestor, a marketplace lending platform that provides crowdsourced working capital to growth companies. “There’s no right or wrong way to it, but it is a choice, and good business owners are making that choice in a very conscious way as they grow.”

For example, if your goal is to exit, the speed at which you grow will affect your valuation at exit. In this video from Natural Products Business School at Expo West 2016, Morgan walks through determining what kind of company you want to be, which will in turn determine what kind of financing you need.

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