Few brands have demonstrated the potential of direct television (DRTV) quite like i.d. bareMinerals, a line of natural, mineral-based makeup under the Bare Escentuals umbrella. The product has ranked as QVC’s top beauty brand since 2001 and as retail chain Sephora’s leading beauty brand in 2005. Worldwide, bareMinerals is the top-selling mineral makeup brand.
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.