Consolidation Changes the Complexion of Natural Personal Care Category

The structure of the natural personal care product industry has undergone a transformation in the last several years. Founded by Mom-and-Pop proprietors offering soaps and shampoos along with down-to-earth messages and a vigorous commitment to natural values, the industry has consolidated to the point where five of the top 10 brands have been acquired by large consumer packaged goods companies or private equity firms. What does consolidation bring to the industry?

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