Is Private Label Taking Off in the Natural & Organic Personal Care Category?

Private label is proving to be the darling of this economic downturn. According to Nielsen research, dollar sales for store brands increased 10% in the year ended October 2008, compared to 3% for branded products. Growth in private-label sales is certainly being felt in the natural & organic food and beverage category, but what about for natural & organic personal care products?

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.