HowGood comprehensively maps the impacts of the CPG industry, assessing individual products on a scale from "degenerative" to "regenerative" using 127 unique sustainability attributes. We've assessed over 1 million food, health and beauty, and cleaning products to date.
Most Regenerative Agriculture organizations focus on soils, ecosystems, and farmers; some focus on education and promotion. HowGood's databases and tools provide missing links that can accelerate the industry's transformation towards regenerative agriculture:
1. We help consumers identify the most regenerative products in the market.
2. We support retailers find and sell items produced with regenerative agriculture in their supply.
3. We empower manufacturers to design regenerative products, and to understand the financial performance of different regenerative agriculture-related claims in the marketplace.
4. We enable the whole industry to see the financial value of a move towards regeneration - our market performance index shows that the most regenerative products have higher margins and are outperforming their categories by as much as 170%.
Ethan Soloviev - Chief Innovation Officer, HowGood