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The biggest challenges facing organic, according to 3 industry veterans

The business of organic food looks a lot different today than it did 20 years ago. Here's what industry pioneers think the next steps look like.

When we asked three longtime organic food leaders what they think the biggest challenge facing the industry is, a common theme emerged in their answers: The industry has to scale without losing its heart, and united under an agreed-upon message.

In the video above, hear more from Earth's Best founders Ron and Arnie Koss, Organic Valley Chief Marketing Executive Theresa Marquez and Lundberg Family Farms CEO Grant Lundberg, who were all inducted into the Hall of Legends at Natural Products Expo West 2018 in March.

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