Being a Certified B Corporation doesn't mean a company's products or services are innately better than another's.
Being a Certified B Corporation means a company has a positive effect on its employees, community, environment and customers. It means a company is legally required to consider the impact of its decisions on its stakeholders—not just its shareholders—and be transparent.
Certification is not a one-and-done exercise, either. Once a company is certified—meaning it scored 80 points or more, out of 200, on an assessment of its operations and business model—it must undergo a review every three years. More than 3,800 companies in 150 industries were certified as of Feb. 16.
A search of the B Corp directory turned up 15 companies in the natural or healthy industry that have been certified since October.