New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Esca Bona

Continuous improvement for better product and a better world – Fodder podcast

In this episode of the Fodder podcast, the founders of So Good So You share their journey and why finding a better bottle is but one step for continuous business improvement.

Sustainability is a journey not a destination for Rita Katona and Eric Hall, the founders of wellness shot brand So Good So You.

“As an emerging brand,” Hall says, “we’re not perfect, but we’re on a journey to be better. And regardless of where a person is, as an individual, or as a brand, there are steps that you can do each day to improve what you’re doing today at the stage that you’re at.”

Katona and Hall live this through and through as they build So Good So You. And after innumerable steps toward improving their plastic bottle packaging, in July they debuted the biodegradable BtrBtl.   

Still, it’s not the solution they seek. It’s just a step.

“When we first launched our website several years ago, we had a little tongue in cheek (statement) on it that said that we would love to pour our juice into your cupped hands, but unfortunately, as that is not possible, plastic is a way that we need to get it to you. But we are always looking for a way to be better,” Hall says.

The bottle, though, is only part of the story for the couple who commit all they do to sustainability and humanity.

Listen to this episode of the Fodder podcast to learn about the commitments they make and costs they are willing accept on the path of continuous improvement.

Listen to the Fodder podcast

Find us on the interwebs

This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on newhope.com, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.

Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at editor@newhope.com.

2020 Fodder podcast underwriters

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish