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GT Dave on changing and keeping up with a changed natural products industry – Fodder podcast

In this episode of the Fodder podcast, GT Dave, the man who birthed a kombucha craze, talks about what it takes to remain competitive today.

Twenty-five years ago GT Dave started brewing kombucha in his parents’ home and evangelizing the fermented beverage to anyone who would listen and take a sip of the then-unfamiliar brew.

Today, GT’s Living Foods is a billion-dollar food platform. Kombucha still stands at the forefront of the company’s product offerings. Tea, kefir, shots and yogurt build on the living food offerings.

Innovation remains key for GT, but it’s a pressure he feels, too.

GT's Living Foodsgt dave with kombucha taps for Fodder

GT Dave

“Innovation is our lifeblood,” he says. “I think that’s what most companies need to do these days to stay relevant is, to constantly be moving forward, and definitely not getting complacent, because those who get complacent are those who will lose.”

Yet, GT cautions, just because a business can innovate doesn’t mean it should. Listen in to this episode of Fodder to understand how he balances the pressure, when to let it go, what servant leadership means to him and what worries him about the changing natural products industry.

Listen to the Fodder podcast

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This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.

Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at [email protected].

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