Sir Kensington's is the rare food brand that thinks outside the box when it comes to marketing and, more specifically, brand storytelling. Helping to drive this creative vision is Zach Seely, Sir Kenginston's Director of marketing and communication, who has spearheaded unique initiatives such as Sandwich magazine, a documentary on French fries and an innovative corporate integrity report. What's his secret to take Sir Kensington's from mayo maker to storyteller?

Join Seely and New Hope Network's Jessica Rubino for this episode of Innovation For Good with Unilever to learn how CPG brands can tell meaningful stories in creative, flavorful ways. #paid #CPG #food #brand #naturalproducts #storytelling #innovationforgood