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Marketing, sustainable agriculture and family farms meet at Milton's Local

James Faison, founder of Milton's Local, shares his company's story and business advice.

Natural Products Expo East ® 2016 - James Faison Interview from Penton on Vimeo.

James Faison didn't set out to launch a CPG brand. The original plan for this Harvard-educated entrepreneur and lawyer was to tend the farm he inherited from his grandfather, Milton. But a lack of clean, traceable meat in the marketplace soon inspired Faison to launch a brand that lauded responsible meat producers near his small, rural hometown in Virginia. Here, Faison illuminates how he started Milton's Local, and his advice for other natural products entrepreneurs.

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