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Esca Bona

Putting mission forward and setting it back – Fodder podcast

Shaka Tea set out to grow a mission and a proud Hawaiian brand. In this episode of the Fodder podcast, we explore that mission and how the founders balance brand building and their purpose.

Bella Hughes and Harrison Rice set out to build a Hawaiian company that fed a local economy and honored Hughes’ home islands. They turned to mamaki, a native Hawaiian nettle species known to offer a caffeine-free energy boost. And in 2016 Shaka Tea was born.

“We really believe what’s good for 'aina,' the land—and that’s true, sustainable agriculture that restores native ecosystems—is good for our communities,” Hughes said. “You’re growing something in a healthy way that’s healthy. So it’s good for our bodies, and our customers, and it's good for our economy.”

Along the way to a breakout 2020, including raising $4.1 million in its recent growth round, they have learned a few things about building a local economy, introducing an unknown ingredient to a wider audience and balancing a business on a mission with growing a food business (especially during fundraising).

We explore these topics and more in this episode of the Fodder podcast featuring Bella Hughes of Shaka Tea.

Listen to the Fodder podcast

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This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.

Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at [email protected].

2020 Fodder podcast underwriters

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