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Snapz takes single-ingredient innovation to schools and the snack aisle

Snapz makes a simple product: organic fruit and vegetable crisps that are dried using a proprietary vacuum dehydration system. But it’s that simplicity that managing director Bahram Ajodani says has won traction among consumers, big-box retailers and schools.

“But it has to taste good; that’s the first thing,” he says in this interview from Natural Products Expo West 2016, where the brand launched a new apple crisp snack with puffed cheese. Watch for more on how this brand is growing.

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