Consumers (and NEXTY judges!) can't resist this rich and creamy ice cream brand. One of its secrets? Regenerative agriculture.

Bill Giebler, Content & Insights Director

April 7, 2023

Raised by a family committed to sustainable food systems and agro-ecology, Alec's Ice Cream CEO and Founder Alec Jaffe has made regenerative agriculture one of the secrets to his NEXTY award-winning ice cream.

Not only that, but Alec's Ice Cream is made using premium organic, verified regeneratively grown ingredients, along with highest quality, regeneratively farmed A2 dairy from Alexandre Family Farms. This makes it easier to digest and doesn’t result in the discomfort many experience after consuming conventional dairy products. 

In this interview, New Hope Network's Bill Giebler gets the skinny on Jaffe's love of ice cream, his passion for sustainability and why everyone (or at least Bill) wants to be his best friend. 

Coming soon: The nomination window for the 2023 Expo East NEXTY Awards will be here soon! Be on the lookout next month for an announcement.

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Natural Products Expo

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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