Dr. Doug Kalman, PhD, RD, FACN, will be joining the AIDP team at the upcoming SupplySide West show to help the company roll out its “Science for Fit Body & Mind” campaign. Kalman has been involved in over 200 clinical trials and projects within the pharmaceutical, medical and nutritional fields, and has published over 75 abstracts and more than 30 peer-reviewed manuscripts. Kalman’s background in exercise physiology and nutritional biochemisty, including sports nutrition, complements AIDP’s emphasis on providing solutions for customers who are developing functional products for the health and wellness market.
Kalman will be speaking at the AIDP booth, #26101 on Wednesday, Oct. 8, at 11 a.m. and 2 p.m., and Thursday, Oct. 9, at 11 a.m. He will provide his insights on the functional ingredients market, including an overview of new science, defining the fitness nutrition market, and cover how nutritionals are integral for anyone seeking to improve their inner and outer well-being.
“We’re thrilled to have Doug on board with us at the most important show of the year for AIDP,” says Kathy Lund, vice president of marketing and new business development for the company. “We want to demonstrate to attendees and our customers not only that we make the highest quality, science-based products, but how this science fits into the market and is beneficial for the consumer.”
“I’m impressed with the attention to solid science that AIDP gives to its product development,” says Kalman. “As a scientist, and someone who works with athletes and active people, I’m constantly involved in looking at the ‘new’ new developments. The idea is to provide information that will allow the creation of supportive products by AIDP and its partners that are science-driven and performance ready.”
AIDP’s messaging at SSW is focused on providing key product solutions for a variety of health needs:
- Fit Minds: Magtein™, clinically proven to improve memory
- Fit Bones: KoACT®, clinically proven for bone health beyond calcium
- Fit Energy: Organic and nonorganic plant proteins including Gabiotein® and Advantein®; LongJax™ for healthy testosterone levels
- Fit Recovery: IBCAA-Instantized branch chain amino acids
- Fit Skin: Ricemides™, a new rice ceramide for clear skin; Naticol®, a patented collagen for younger-looking skin
AIDP will be sampling several ingredients in a variety of foods and beverages, including Brain Awake Iced Coffee featuring Magtein, Peachy Skin Tea featuring Naticol, and a protein shake featuring Advantein, flavored by Frutarom.