Green Wave Ingredients (GWI), the Ingredient Superstore based in La Mirada, Calif., has hired Cassandra Marra as the new regional account executive for the East Coast region. With a warehouse in New Jersey, GWI has encountered dramatic growth over the past year. In her new role, she will offer direct support to GWI customers through consultative selling and supply chain solutions. Cassandra, who resides in New Jersey, will directly support the development of this region.

Cassandra Marra is no stranger to the industry. She brings eight years of experience in the nutraceutical, health, fitness, and body building field. Beyond her experience in sales and marketing, she also brings knowledge about the development of finished product formulations. Her vast experience and knowledge of the East Coast business will be a valuable asset to the GWI team.