Mannatech Inc., the leading innovator and provider of naturally sourced supplements based on Real Food Technology solutions, announced today the appointment of direct selling legend Bo Short as president of business and field development, North America. Short’s experience in direct selling has spanned 23 years, 21 countries and five companies where he has climbed to the highest rank of leadership in the distributor organization with each engagement. He is also a best-selling author of both Living to Win and The Foundation of Leadership.
“I’ve been blessed personally, professionally and financially in this industry, but I knew there was something more to accomplish. When presented with the opportunity to affect change on a global scale through Give for Real, I knew this was an opportunity I couldn’t pass up”
“As we continue to execute our strategy to restore growth, we are putting key resources in place across the company, beginning with the people who make our company what it is—our independent sales associates,” said Dr. Robert Sinnott, CEO and chief science officer of Mannatech. “Bo Short’s decades of unparalleled success in the direct sales industry speak volumes for his ability to develop business building programs that train and mentor independent business people, unlocking their full potential.”
Mannatech, known largely for its pioneering discoveries and research in the area of glyconutrients, boasts the first social entrepreneurship program in the direct sales industry, called “Give for Real.” This commitment to provide nutritional supplementation to at-risk children internationally is largely responsible for attracting Bo Short to this new post at Mannatech.
“I’ve been blessed personally, professionally and financially in this industry, but I knew there was something more to accomplish. When presented with the opportunity to affect change on a global scale through Give for Real, I knew this was an opportunity I couldn’t pass up,” said Short. “Many enter this industry to accomplish personal goals but they also want to be a part of doing something significant; something that will live on after they are gone. Mannatech, as a social entrepreneur company, is positioned to address a global crisis while rewarding those people who champion our cause.”