Frode Marc Bohan, chairman of NattoPharma ASA, has announced the appointment of Tom McMahon as sales manager. McMahon will work closely with Eric Anderson, global vice president of sales and marketing, in the North American headquarters in Metuchen, N.J.

McMahon has extensive natural products industry sales experience, beginning with Tree of Life, as key account manager. He then moved to the supply side at Lonza, Allendale, N.J., as national sales for L-carnitine, then as national sales manager for Bricker Labs, Chandler, Ariz.

At NattoPharma, McMahon will bring his core expertise in strategic planning, financial analysis, competitive analysis, branding, marketing and business development. He will work in partnership with product manufacturers/brand marketers to incorporate MenaQ7 Crystals, the original purified crystallized vitamin K2 menaquinone-7 into novel formulations and reformulations, from multivitamins to bone- and cardiovascular-support functional foods and beverages.

"Tom provides an extensive background in building and managing critical business partnerships," Anderson says. "He possesses strong experience expanding U.S. supply chain opportunities and partnerships focusing on health, sports, nutraceutical and food markets. His expertise and passion are critical in growing the business opportunities for MenaQ7 (vitamin K2 menaquinone-7), which is anchored by a breakthrough three-year study demonstrating bone and cardiovascular health benefits."