NBTY Inc., a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, today announced the appointment of Andrew Archambault to the newly created position of chief customer officer. Andrew has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as vice president and managing director for Bacardi USA, leading nearly 40 percent of Bacardi's US spirits revenue. Prior to that promotion, Andrew joined Bacardi as the vice president/managing director of the National Retail Sales business, leading Bacardi's business with National Retailers.
Previously, Andrew spent 17 years at Coca-Cola, where he held various sales and commercial leadership positions, including vice president roles with The Coca Cola Co. and market unit vice president for Coca-Cola Enterprises. He begins his new role immediately and will be based in Ronkonkoma, N.Y.
Andrew succeeds Rich Scoza, president of US Nutrition, who is stepping down from his position. As chief customer officer, Andrew will own the customer experience and be responsible for executing customer strategy, increasing customer loyalty and retention and ensuring a consistent customer experience across the wholesale retail network.
“Andrew is a tremendous leader with an outstanding track record of building brands and developing world-class customer engagement strategies,” said Steve Cahillane, president and chief executive officer at NBTY. “This company is at the precipice of exciting change, and Andrew, as a key member of our leadership team, will play a critical role in helping to pave the way forward for our brands,” he added.
Andrew, 41, earned undergraduate degrees in business management and political science from Gettysburg College, Gettysburg, Pa., and an MBA degree from Georgia State University, Atlanta.