NBTY Inc., a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, announced the appointment of Brian Wynne to the role of president of NBTY Americas and CEO of its U.S. subsidiary, United States Nutrition Inc. (USN). In this role he will have general management responsibility and P&L accountability for NBTY’s Wholesale Brands in North America and South America.

Brian is a 25-year consumer packaged goods industry veteran who comes to NBTY from The Coca-Cola Co. where he most recently served as senior vice president of strategy, franchise relations and transformation for Coca-Cola North America Group. Prior to this role, brian served as president of the coca-cola co.’s north american still beverages unit.  brian has held a wide variety of roles in general management, sales, operations, marketing and human resources roles within The Coca-Cola System.

“Brian is an experienced senior executive with an outstanding track record for driving and delivering positive business results and delivering shareholder value in a large, fast paced environment,” said Steve Cahillane, NBTY president and CEO. “He is a highly collaborative leader and his addition to our leadership team will effectively round out our sales and marketing functions and will have a profound and positive impact on our customers and our consumers,” he added. 

He begins his new role on Jan. 1, 2015 and will be based in Ronkonkoma, N.Y. He succeeds Glenn Schneider, who stepped down in October, from his position as president of global wholesale. 

Brian, 50, earned a BA in communications from Villanova University. He also has Management Certificates from Kellogg School of Management, Northwestern University; Columbia University and the University of Michigan.