Trenton S. Ulicny has joined Nutrition Zone as president. Based in Nutrition Zone's Orange County, Calif., office, Ulicny will lead and manage operations, sales and marketing across all retail activities, franchising efforts, wholesale distribution and consumer goods. 

"Trent's decision to both invest in and join Nutrition Zone as president is a testament to what Nutrition Zone has created thus far, as well as the immense opportunity moving forward," stated Joe Eckstrom, founder and CEO of Nutrition Zone. “Trent brings with him a proven skill set and enthusiasm, and he will no doubt drive a dynamic environment here at Nutrition Zone that embodies a strong sense of team, product and operational excellence.”

Trenton S. Ulicny is the cofounder of TY KU, a premium sake and spirits company, which he led to acclaimed success. Ulicny has also served as president and CEO of Robert Comstock Clothing.  

Nutrition Zone has announced a partnership with ConeHead Investments Inc. (CHI) to aggressively build Nutrition Zone's Franchise Operations in the U.S., starting immediately. 

"Nutrition Zone is focused on identifying the best partners and practices in the industry,” said Ulicny. “CHI has more than 18 years of experience and over $100 million in annual sales with its work with Cold Stone Creamery, embodying the experience we were looking for to ensure Nutrition Zone becomes the premier sports nutrition store in the U.S. and worldwide."