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Ganeden hits SSW with probiotic advancement

Ganeden hits SSW with probiotic advancement
Global expansion, GanedenBC30’s 18th published study, and two partners as finalists in the 2014 SupplySide CPG Editor’s Choice Awards is news worth celebrating.

Ganeden Biotech is heading to SupplySide West 2014 with much to celebrate. The company is proud to announce its international regulatory push, GanedenBC30’s 18th published study, the first ever probiotic Food Chemical Codex Monograph, and two probiotic partners; The Cookie Department and KeVita are finalists in the SupplySide CPG Editor’s Choice Awards.

GanedenBC30 has received regulatory approvals in over sixty countries throughout the world; most recently GanedenBC30 has been approved in Mexico, Japan, India, Taiwan and the Philippines; with many more being announced as 2014 comes to a close. The global footprint of GanedenBC30 continues to grow, granting endless opportunities for innovative probiotic food and beverage applications all over the world.

The 18th published study on GanedenBC30has just been completed. This study demonstrated that GanedenBC30 supports both digestive and immune health in HIV subjects. The study also provided additional evidence that even in an immune-compromised subject group, there is an absence of safety concerns when consuming GanedenBC30 on a daily basis.

The first ever probiotic monograph is now published in the Food Chemical Codex (FCC) from the U.S. Pharmacopeial Convention (USP). The monograph is specific to the strain Bacillus coagulans GBI-30, 6086 (GanedenBC30) and provides strain specific standards for testing the identity, concentration and purity of the probiotic.

Informa Exhibitions has named two Ganeden Biotech partner products as finalists in the 2014 SupplySide CPG Editor’s Choice Awards. Designed to recognize innovation and market significance, five 2014 consumer packaged goods (CPG) products were selected by the SupplySide editorial team in 20 different categories. One winner in each category will be announced at SupplySide West 2014 during the SupplySide CPG Editor’s Choice Awards Reception, set for Wednesday, Oct. 8 at the Mandalay Bay Resort in Las Vegas.

Both formulated with the probiotic GanedenBC30; The Cookie Department’s probiotic Cherry Bomb cookie is a finalist in the Snacks category and KeVita’s Blueberry Cherry, Tangerine, and Hibiscus Berry probiotic sparkling drink were named to the short list in the Digestive Health category.

“As a start-up, creating a first-to-market brand is always a challenge,” says Pam Marcus, CEO of The Cookie Department. “The Cookie Department is special because we put science-backed, functional ingredients into cookies that taste really good; that is why it was natural for us to partner with Ganeden Biotech for our probiotic Cherry Bomb cookie. We are thrilled to be recognized as a finalist by SupplySide West for having unique and innovative products.”

“It is exciting to be able to go to such a globally respected show such as SupplySide West with so many exciting achievements”, says Mike Bush, senior vice president of Ganeden Biotech. “We are especially happy for KeVita and The Cookie Department on being finalists in the SupplySide CPG Editor’s Choice Awards; their desire to bring innovative, one of its kind probiotic products to the market is why we are honored to have them as partners.” Added Bush; “we wish both companies the best of luck.” 

Visit Ganeden Biotech at SupplySide West booth #15094 to learn more about all of this exciting news and the many opportunities available to innovate and profit with probiotics.

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