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NIS14: Personalization Changes Healthcare Forever

As mainstream medicine moves from a ‘medicine for the every-man’ to a ‘medicine for the individual’ approach, we are starting to recognize that lifestyle, diet and environmental factors influence how our genes are expressed into our health and disease patterns. Access to genomic information, along with information about a patient's lifestyle, diet, medications and environmental exposures, will frame a new approach to health care and medicine in the prevention and treatment of chronic diseases. Join in this one-on-one discussion with Dr. Jeffrey Bland and Marc Brush to see the future of health care and medicine more clearly.

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