Seed Phytonutrients Lightweight Conditioner
When it comes to affecting change, you have to think big… and small. The team behind Seed Phytonutrients had a major issue with the fact that 93 percent of seed varieties have been lost due to factors such as over-commercialization. That’s why they decided to make beauty products with a mission, partnering with small organic farmers to create a line of plant-based hair, face and body products (this lightweight conditioner blends seed oils with shea butter and turmeric root powder) geared toward helping to protect local seed varieties. Plus, the company’s innovative (and cool-looking) post-consumer recycled packaging uses 60 percent less plastic than the average bottle, can hold up in the shower and is totally recyclable. Seeds provide us with so much beauty—and this launch is no exception.