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5 natural brands pushing the 'healing diets' trend

NEXT Trends 2020 Expo West series—a look at "healing diets," one of the New Hope Network NEXT Data and Insights team's vitality trends.

NEXT Trends 2020 series: In an effort to help support retailers and brands, we will be publishing regular brand features for the next few weeks. Brands are selected from those that registered to exhibit at Natural Products Expo West 2020 and were curated as great examples of one of 50 trends New Hope Network is monitoring in the marketplace.

These trends are part of New Hope Network's NEXT Expo Guidebook and trend hierarchy.

Today, we look at five companies that are innovating in the "Healing Diets" trend within the A Life of Vitality macro force. Alternative to the Optimized Diets trend, consumers are seeking diets that heal because they are aiming to resolve health issues with diets that reduce triggers.

Crystal Star, Unbuns, Liviva

1. Crystal Star

What is it? Crystal Star’s supplement formulas are based on ancient principles and balance the body to help people feel healthy and energized.

Innovation: Crystal Star supplements support healing diets, such as its Fat & Sugar Detox supplement, which offers 28 whole herbs to flush out fat and sugar for a cleansing detox to reset the body’s metabolism and help cut cravings for fat and sugar.

2. Unbun Foods

What is it? Unbun Foods is a bakery company specializing in grain-free, gluten-free, keto bread products such as buns, baguettes, pizza crusts, tortillas and sliced bread.

Innovation: Unbun uses almonds, coconut flour, eggs and seeds instead of traditional baking ingredients. Its labels are short and keto-friendly.

3. Liviva

What is it? Liviva makes pastas from beans and konjac root. Its products are high in fiber and boast over 20 grams of plant-based protein in each serving.

Innovation: Liviva's shirataki noodles are a low-calorie superfood. Made from the konjac root, the noodles have only 15 calories per serving and contain no sugar. Konjac root makes a suitable pasta alternative for people with diabetes, following a keto diet or looking to lower carb intake.

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4. Fat Snax

What is it? Fat Snax makes keto and low-carb snacks like cookies and brownie bites.

Innovation: Fat Snax products are made without preservatives, are gluten free, have no sugar and are keto-friendly. Fat Snax uses ingredients such as almonds, allulose, eggs, butter, palm oil, erythritol and stevia.

5. Jojo's Chocolate

What is it? Jojo's Chocolate is a low-sugar, 70% dark chocolate snack with added plant-based protein.

Innovation: These chocolate bars are low in sugar and contain around 5 grams of protein per bar.

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