The most relevant trends in the natural and organic products industry are those that address the real needs of people and planet.

New Hope Network's content and NEXT Data and Insights teams have identified the trends that represent the greatest opportunity for the natural and organic products industry—and have found the companies exhibiting in Natural Products Expo Virtual that are helping bring these trends to life.

Click through this gallery to learn about nine areas of natural products innovation that are propelling the industry forward and engendering novel market manifestations. Be sure to head to the Natural Products Expo Virtual platform to check out these impressive companies (and many more!).