Alltown Fresh is a healthy spinoff of Alltown, Global Partners’ traditional fuel and convenience store, which has nearly 300 locations. While Alltown Fresh has opened just a handful of stores open in New England, it has the potential to outnumber others competing in the better-for-you convenience store space.
The Alltown Fresh experience is a “heightened” one compared to traditional convenience stores, said Ryan Riggs, Alltown Fresh’s senior vice president of retail operations. There are fuel and basic provisions, but there’s a lot more, too. Through a combination of packaged goods, a mini fresh-food market and an extensive foodservice area, Alltown Fresh focuses on specific segments of the population.
“Our target is the technology-savvy health-conscious millennial,” he said. “That generation is a little less stigmatized [regarding] shopping for foodservice where they purchase fuel, relative to other generations. Trends tell us they’re more focused on being health conscious, certainly. And then I would say the other target is really families.”
But ultimately, while most convenience outlets are fuel-centric, “We want to be known as a food and beverage destination,” he said.
This piece originally appeared on Restaurant Hospitality, a New Hope Network sister website. Visit the site for resources for independent restaurant operators.