While the shift to greener, cleaner beauty is being driven by consumers of all ages, there are several key differences in the ways that Gen Z, millennials, baby boomers and Gen Xers approach the category.
At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.
Our secret shopper visited an integrative pharmacy on the East Coast to ask about fragrances in personal care products. Learn more about this mysterious topic.
Learn all about the novel cacao-derived formula that sets this brand's toothpaste apart from the rest.
These organic, clean-label skin care and lifestyle brands stood out on the Natural Products Expo East show floor because of their push for transparency in natural cosmetics.