Now in its 10th year, the Environmental Working Group's Guide to Sunscreens rates sun care products on safety and efficacy. Here, top-rated mineral brands weigh in on trends and opportunities in safe sun care.
Can one entrepreneurial company change how Americans think about "clean"? The cofounder of Soapberri explains how he's built a company around an ancient fruit with natural antibacterial and surfactant properties.
This month, Natural Foods Merchandiser's secret shopper visited a natural products store in California ans asked the question: I keep hearing about tooth powders, but I’m not sure what the advantages are or how to select a product. Can you...
At Natural Products Expo West 2016, we connected with three passionate natural personal care entrepreneurs to get the latest on sustainable sourcing and mission-driven beauty trends. ...
Sourcing, storytelling and safe cosmetics advocacy reigned supreme at Expo West. But a commitment to transparency wasn't the only statement our favorite natural beauty brands made at the show. Companies successfully brought mass market and...
