The case for organic hemp

In the excitement for all things hemp, John Roulac, founder of RE Botanicals and former CEO of Nutiva, says new companies are too quick to overlook sourcing certified organic hemp.

Former Nutiva CEO and founder of RE Botanicals, John Roulac, outlines the number one mistake he sees new companies making in the hemp space—not choosing organic. Not only is sourcing organic hemp important for purity, he explains, it's important for farmers and the environment. The white space in this market, he contends, lies in organic. 

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