It's no easy feat to keep up with the Joneses. Successful brands are able to keep up with the changing times by re-branding, re-formulating, and in some cases re-inventing themselves. Check out these four hot old brands, because everything old is new again. Watch this 3-minute video to see how:
- Naturade, founded in 1926, upped their game to meet the newest tribe
- Nature's Way, which is celebrating 50 years on the block, doesn't look anything like the NW you remember
- Aroma Naturals, which invented the natural aromatherapy candle category in 1976, is on to something new
- Mill Creek Botanicals, since 1975, is making a comeback with the most on-point ingredient to hit the streets
Join Todd Runestad, supplements and ingredients editor at New Hope Network, with Shanny Charles, marketing savant at Naturade, as they take a revealing tour of the show floor at Natural Products Expo West 2019.