With the postponement of Natural Products Expo West 2020 because of the global COVID-19 crisis, we simply can’t wait any longer to announce the outstanding products that stood out to us for their innovation, inspiration and integrity.
The NEXTY Awards winners were determined during a two-tier judging process that took place in the New Hope Network offices in late January and early February. In the preliminary judging round, more than 1,000 product nominations were whittled down to 76 finalists in 22 categories. Next, we invited six industry judges to join the New Hope content, marketing and NEXT Data & Insights teams to determine the single winning product in each category.
In addition to the 22 NEXTY Award winners, we will be awarding three NEXTY Consumer Choice Award winners and two NEXTY Gold winners. The NEXTY Consumer Choice Awards are a branch of the NEXTY Awards program that allows brands to have their product sampled with 1,000 targeted health-conscious consumers and in turn receive valuable product ratings and feedback.
The NEXTY Gold Awards recognize those brands (not products) that impress us year after year with products that truly move the mission of the natural products industry forward, disrupt the status quo and make the world a healthier, better place. The NEXTY Gold Award winners are a select few brands chosen by New Hope Network editors and awarded once each year at Natural Products Expo West.
Mark your calendars to join us on Wednesday, March 25 for the LIVE NEXTY Awards announcement.
For more information about the NEXTY Awards, check out the NEXTY Awards website. Nominations for the 2020 Expo East NEXTY Awards will open in June.