New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
Too often, we feel bogged down as we grapple with life’s demands. Consumers seek foods, superfoods and diets to help them feel the best they can every day. These four trends support consumers' desire for vitality:
- Healthy microbiome—Knowledge of the health effects related to a person’s microbiome is expanding far beyond traditional gut health and immunity-boosting properties.
- Optimized diets—Many food entrepreneurs enter the space with foods for a specific diet that improves performance, whether for physiological, emotional or cognitive goals.
- Healing diets—Consumers look to resolve health issues with diets that reduce triggers.
- Endocannabinoid system—The promise of CBD, hemp and the endocannabinoid system are driving growth, experimentation and innovation.