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Natural Products Expo

Natural Products Expo West trend preview: Sauces, spreads and nut butters

Probiotics take spreads and sauces into the refrigerated aisle, plus other trends to watch.

The classic pantry staples that line the interior aisles are being challenged by exciting new products that are expanding into other parts of the store. Think nut butters packed with even more nutrients and adaptogens, or classic sauces that have been veganized and functionalized such as Cleveland Kraut’s new probiotic-rich fermented salad dressings. This revitalized category appeals to consumers interested in “Flavor Adventuring,” one of the top trends embraced by condiment entrepreneurs, according to our NEXT Data and Insights and New Hope content teams.

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