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Natural Products Expo

Natural Products Expo West trends guide

New Hope Network's handy-dandy trends for Expo West
Whether you attend Expo West in person or via the virtual platform, you can find the hottest business and food trends listed here.

It's been three long years since the natural products industry gathered in Anaheim, California, for Natural Products Expo West. In anticipation, the staff has been working to show you what consumers want to eat, how they expect natural products companies to conduct business and how millennials and Gen Z consumers are driving change.

Here, we've gathered all our pre-show trends coverage to help you find everything you need to see at Expo West.

Industry information

Monitor: Trends to expect at Natural Products Expo West 2022

Navigating Expo recap: Must-know trends for Expo West

Food and beverage

In the Aisle: Oats are the new cauliflower

In the Aisle: Non-alcoholic beverages go beyond zero proof

In the Aisle: Using business as a force for good means celebrating diversity

3 Regenerative Organic Certified brands to meet at Expo West


In the Aisle: The continued rise of beauty from within

10 dietary supplement trends we’re looking for at Expo West

9 supplements we need right now for mental wellness

NEXT Trend 2022 Guidebook highlights

New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.

Alternative meat and dairy products move Plant Wisdom macro force

Concerns for health, energy, animal welfare prime Protein Power macro force

Resurrecting the wisdom of ancient cultures in today's foods

Brands take responsibility for environment with Agricultural Commitments

Ensuring consumer trust requires brands to take several extra steps

Removing allergens, ailment triggers supports consumers' health

Brands' social commitments empower communities, provide equity

Modern pantries reflect a changing population

Six more macro force galleries will be published in Show Scoop after Expo West:

  • March 16—The Power of Science and Experiential Experimentation.
  • March 23—Material Optimization and A Life of Vitality.
  • March 30—Energy Commitments and Inventive Business Models.



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