At every Natural Products Expo, we recognize a few dozen products that stand out to a panel of industry judges, as well as New Hope Network’s content team, NEXT data and insights team, standards team and marketing team. Exhibiting brands nominate their products prior to Expo East and samples are sent to the New Hope Network office in Boulder, Colorado.
For our standard B2B NEXTY Awards, the products are judged in a two-tiered process. In round one, New Hope Network editors whittle hundreds of nominees down to a select group of finalists across 23 categories. From there, 23 products—one from each category—were selected as winners.
Other branches of the NEXTY Awards are the NEXTY Consumer Choice Awards and the NEXTY Editors' Choice Awards. The NEXTY Consumer Choice winners are determined based on targeted consumer feedback from 1,000 consumers who sample the product and then provide ratings in a follow-up survey. The NEXTY Editors' Choice winners are selected and voted upon by New Hope Network's content team, standards team and NEXT Data and Insights team on the final day of Natural Products Expo.
The NEXTY Award winners and NEXTY Consumer Choice Award winners were surprised at their booths this week at Natural Products Expo East and have risen to the tier of NEXTY Awards stardom.