Best New Mission-Based Product

Soñar! Foods Grain Free Organic Tortilla Chips

Soñar! means “to dream.” In a nation of dreamers, the female co-founded snack brand’s mission is to celebrate Latin culture. Soñar! does this with their organic, grain-free chips by donating 1% of sales to the Latino Community Foundation. With every bag of delicious chips you purchase, you help cultivate leaders and changemakers. In this period of unrest, communities of color continue to experience discrimination, under representation and inequality. Soñar! raises awareness that diversity is underrepresented in all walks of life. This includes the natural products industry, which has a long way to go to ensure products are inclusive of all cultures coexisting in America.