Nominations for the Natural Products Expo West 2022 NEXTY Awards opened on Dec. 8, with extra excitement generated by the celebration of a decade of these natural products industry awards and the unveiling of a revamped list of categories that reflect the changing values and trends that are driving innovation in this industry.
As with the 2021 editions of these prestigious awards, nominations for the Natural Products Expo West 2022 edition of the NEXTYS will be open to ALL natural products industry CPG brands—regardless of whether the brand will be exhibiting in person at Natural Products Expo West in March or on the Natural Products Expo Virtual Platform.
Fewer categories, greater emphasis on values
Both veteran brands and newcomers to these natural products industry awards will be greeted by several new categories this time around—a reflection of this industry’s growing commitment to business for good and supporting people and planet.
The total category count has been reduced from 23 to 18 categories, designed to accommodate products ranging from foods and beverages to supplements, personal care and beauty products, home goods, pet products and more.
Among the new categories are the following:
- Best New People-Forward Product: These food, beverage, supplement or other brands put people first, whether through their transparent, fair or direct-trade sourcing practices, support of local or global communities, vertical integration, justice, equity, diversity and inclusion practices; support of food access, living wages, employee care, etc.
- Best New Planet-Forward Product: These food, beverage, supplement or other brands have demonstrable commitments to sustainable environmental practices (alternative energy, zero waste, regenerative agriculture, circular economies, environmentally responsible packaging, food waste, upcycling…) and exhibit an exemplary level of transparency and understanding of how their practices impact the planet.
- Best New Organic or Regenerative Organic Certified Product: This category is for food, beverage, supplement or other natural products industry brands that are doing more by engaging in policy to strengthen organic or regenerative organic standards, converting or expanding acreage or showcasing a deep understanding fo the ecological journey to their organic or regenerative efforts. Nominating brands must be Certified Organic (USDA NOP standards or equivalent) or Certified Regenerative.
To learn more about the NEXTY Awards, including a full list of categories, how to nominate, judging criteria, the benefits of winning and more, please visit nextyawards.com.