It’s that time of year again—welcome to your sneak peek into the official Pinterest trends for 2019! Pinterest is its own positive corner of the internet, where more than 250 million people around the world come to discover new ideas to try. The way we know an idea is trending is by looking at what all those people are searching for. If an idea keeps getting more and more searches each month? And that upward trajectory holds steady for 6+ months? That’s how we know it’s a trend.
Pinterest trends are unlike anything else out there. This is what the most stylish, food-what some of the world’s most style-inspired, parenting-passionate, well-traveled, food-smart people are dreaming about for the year ahead. In a time when so much seems to divide us, these ideas represent what we share in common—from everyday inspiration to the epic dreams-for-someday stuff.
Health and wellness: What comes naturally
Pinterest is where people come to reconnect with themselves and try something new, without worrying about who else Likes it. So it’s fitting “self care” (+140% in searches)2 is the big theme in health and wellness for 2019—including new trends in eating, exercising and sleeping.
Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory effects. (Searches for elderberry recipes +685%)
Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)
Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches for super powders +144%)
Getting very sleepy: Turns out the way to sleep like a log is to keep a sleep log—just one of many sleep-ish ideas to try. (Searches for sleep optimization +116%)
Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%)
DIY goat soap: The “greatest of all time” goat milk soap is easy to make, and gives a gentle, moisturizing clean. (Searches for goat milk soap +231%)
The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1913%)
Dry idea: People are ditching the alcohol and opting for a sober life, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746%)
Bee earth friendly: No more plastic wrap! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%)
Natural ginger: People are embracing their inner ginge and using the soothing oil for baths, massages and even condiments. (Searches for ginger oil +659%)
Food: Veggie tables
Food brings us all together—around the table, around the world. And with 23 billion recipes and dining ideas to discover, Pinterest has got you covered from breakfast to late-night snack attacks. What’s on the menu for 2019? Healthy, sustainable meals with unusual ingredients.
The mighty mushroom: Nutrient-packed mushrooms are springing up everywhere from coffee drinks to chocolate bars. (Searches for mushroom recipes +64%)
Inspired infusions: A slice of ginger makes the water go down, and adds digestive and anti-inflammatory benefits, too. (Searches for ginger water +353%)
Move over almond milk: Everyone’s new favorite dairy-alternative oat milk is delicious and environmentally friendly. Vegan too! (Searches for oatmilk +186%)
Recipes you knead: Bread baking is on the rise, especially when it comes to fermented loaves like sourdough. (Searches for baking bread +413% from last year)
Going pegan: Part paleo, part vegan, the pegan diet is taking root with people on the hunt for healthy habits. (Searches for eating pegan +337%)
Amazing graze: Family-style grazing tables are a feast for the eyes, and an open invitation for everyone to dig in. (Searches for grazing tables +163%)
Din tin tin: Foil pack dinner recipes are perfect for busy cooks: Low-prep, low-mess, super flavorful. (Searches for foil pack dinners +759%)
Pin the oxtail: People are hungry for oxtail recipes they can try at home—especially if they’re slow cooker-friendly. (Searches for oxtail recipes +209%)
Jam on it: A toast to homemade jam, from raspberry to blackberry to whatever-you-got-berry. (Searches for homemade jam +829%)
Pass the chocho: People won’t get bored of this versatile gourd. A superfood, chayote (“chocho”) complements all kinds of cuisines. (Searches for chayote recipes +76%)