"Purpose-Driven Innovation" was the theme of the July 13 virtual Retail Discovery Session hosted on the Natural Products Expo Virtual platform. In addition to a trend presentation featuring mission-based brands from New Hope Network's Content Director Adrienne Smith, the session featured interviews with representatives from Target, Misfits Market and Thrive Market. In this interview, New Hope's Vice President of Content Jessica Rubino speaks with Thrive Market's Christine McNerney, senior director of merchandising, non-food, and Jason Bidart, vice president of merchandising, food.
In this clip, McNerney and Biart discuss how consumers' changing values are shaping the CPG industry, how retailers are sharing brands' stories about effecting positive change in the world and—perhaps most importantly for this online retailer—Thrive Market's standards and vision for a more responsible and sustainable CPG ecosystem.
"It's literally our core mission, to make healthy and sustainable living affordable and accessible for all Americans. We want to make sure that we put in the work, because we want to make sure that the products we sell aren't negatively impacting people or the planet in any single way," McNerney says.The NPEV Retail Discovery Sessions were created to support brand and retail connections in a focused, efficient format. Each session will feature trend and retail insights from New Hope Network and SPINS, along with a different group of featured retailers including PCC Markets, Fresh Thyme, MOM’s, Target, Thrive Market and others. All-Access NPEV brand members may also get the chance to meet directly with these retail buyers through the NPEV Community platform, thanks to curated recommendations provided by New Hope Network and based on brand and buyer needs. Other buyers are invited to attend, as well as set up their own meetings with NPEV All-Access brands. The next Retail Discovery Session will take place Nov. 9, and will focus on "Opportunities in Organic."