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Consumers seek personalized options for nutrition and wellness, and they want to see the science that proves their effectiveness.
New Hope Network staff
March 16, 2022
5 Slides
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
Even as consumers crave ancient practices and traditions, they are not opposing advancements in science and technology. However, consumers want science to be mindful and transparent; they also want science to prove products' intentions and benefits.
These three trends illustrate the Power of Science macro force:
Purposeful Tech—For many community health issues, high-tech solutions such as cellular plant-based meat are surfacing.
Science First—Brands are leveraging scientific research to get ahead in product development. Having scientific proof for a brand's claims and mission can differentiate a brand from its competitors as well as earn consumer trust.
Personalization—Because consumers seek tailored guidance, nutrition and wellness practices, brands are innovating around personalization of their products.
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