We're entering an era where more and more people are paying attention to how the meat they consume is produced. SPINS reports that "grass fed" claims are up 25%, while at the same time 23% of families report wanting to decrease red meat consumption. At the end of the day, consumers are placing quality, health and animal welfare higher on their values list than ever before.
Check out this retail download from Greenleaf to discover the latest trends in both traditional meat and meat alternative products. Also learn about the significant opportunities that exist in retail—from clear labeling to consumer education—with the growth of these categories and changing purchasing behaviors.
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