Being good isn’t good enough. Today, consumers want to be great—and, increasingly, food and supplements are tools to get them there. As more and more consumers explore natural ways to thrive, one ingredient has separated from the pack as a true “it” supplement: collagen. And one brand, Vital Proteins, which sells the No. 1 collagen SKU in the natural channel, is emerging as a gold standard. “Ninety percent of our consumers state they use our product every day,” says Kurt Seidensticker, founder and CEO, “and many have discovered benefits beyond their appearance including improved joint health and athletic performance to help them go the distance in their lives.”
The next stage for Vital Proteins is to broaden its line of products to meet additional consumer usage occasions and preferences. After being first to market with its Beauty Collagen, Collagen Creamers and Collagen Shots, at Natural Products Expo West, Vital Proteins will introduce its new Collagen Water, a line of five refreshing ready-to-drink flavors containing 10 grams of collagen, naturally sweetened with real fruit juice and 3 grams or less of sugar per bottle.
Learn more at vitalproteins.com.