Vitamins and Supplements

News, information and trends about health supplements, including vitamins, dietary ingredients and other nutrition products.

Feb 24, 2020

Different product formats, such as gummies and soda, help differentiate hemp CBD on store shelves–but the next new innovation is something completely different.

What's missing in the modern American diet and how can we fix it?

Feb 14, 2020

Join us at Natural Products Expo West where experts will weigh in on nutritional needs and why consumers are paying attention.

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The core 4 supplements for kids – video

Feb 14, 2020

Improve, enhance and support children’s health for life with these core four supplements for kids.

Unboxed: 10 new powdered supplements we tasted so you won’t have to

Feb 13, 2020

Nutritional powders continue to innovate to deliver clean nutrition to the pill-weary.

Unmasking sleep: Custom support for slumber invigorates category

Jan 23, 2020

These new supplement formulas and formats might help your customers find the good night's sleep they are seeking.

Sell and tell: The Vitamin Shoppe's ingestible CBD experience

Jan 14, 2020

Get the scoop on how the chain plans to stock both edible and topical CBD in all its 750+ stores "as regulations evolve."

Amplify your prenatal supplement sales with this up-and-coming ingredient

Jan 09, 2020

Nobody is getting enough choline from food alone–and pregnant women are especially easy customers in the supplement aisle.

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What's next in clean supplements

Jan 07, 2020

We caught up with 14 brands to find out where they believe the future of supplements is headed.

Secret Shopper: How much hemp CBD do I need to take?

Jan 03, 2020

As hemp CBD has become more popular, more customers are looking for answers. Our secret shopper dropped in a wellness center in the Midwest to get some advice.

Naturally occurring vitamin B12 discovered in a plant-based protein

Dec 18, 2019

This flowering duckweed water plant was already known to be nutrient dense, but the surprising discovery of its vitamin B12 content is attracting industry attention.